Privacy Policy

Terms & Conditions

Privacy Policy

Effective Date: 02-07-25  |  SMS section updated: 10-29-26

At The Sanchez Team (legal entity: SANBUSMEX GP; branding includes Itzel Sanchez and KW Memphis Keller Williams Realty), we prioritize the security and confidentiality of your personal information. This Privacy Policy explains how we collect, use, and protect your data when you interact with our website (itzelrealtor.com), in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Information We Collect

We collect certain types of personal data to enhance your experience and provide real estate services effectively:

  • Personal Identifiers: Name, email address, phone number, and other contact details.
  • Technical Information: IP addresses, browser details, and cookies for analytics and security.
  • Marketing & Analytics Data: Collected via Google Analytics and Meta Pixel to understand user behavior and improve services.
  • Cookies & Tracking Data: We use cookies and similar technologies to optimize website performance and personalize content.

2. How We Use Your Information

Your data is used strictly for the following purposes.

  • Providing Services: Managing real estate inquiries, appointments, and transactions.
  • Analytics & Website Performance: Understanding user interactions to improve site functionality.
  • Marketing & Communications: Sending relevant updates, listings, and promotions (only with your consent).
  • Security & Fraud Prevention: Monitoring for unauthorized access and securing user data.

Data will not be sold or shared with third parties for promotional or marketing purposes.

3. Legal Basis for Processing Personal Data

Under GDPR, we process your personal data based on:

  • Your consent (when opting into marketing or analytics tracking).
  • Legitimate interest (for website functionality and fraud prevention).
  • Contract necessity (when processing transactions or responding to inquiries).

4. How We Obtain Consent

We collect user consent through:

  • Checkboxes on forms (e.g., when signing up for newsletters or submitting inquiries).

You can withdraw consent at any time by contacting us.

5. Data Sharing & Third-Party Services

We do not sell personal data. However, we may share limited information with trusted service providers, including:

  • Google Analytics & Meta Pixel – to analyze website performance and user behavior.
  • Website Hosting & Maintenance Providers – for site functionality and security.
  • Marketing Platforms – to send email updates (only if you opt in).
  • SMS Service Providers (including ClickSend) – to deliver text messages you have opted in to receive.

All third parties are contractually required to protect your data in compliance with GDPR.

6. Data Retention Policy

We retain personal data only as long as necessary for the purposes outlined in this policy:

  • Marketing & Analytics Data: Retained for up to 24 months (or as per user preference).
  • Customer Inquiries: Retained for up to 12 months unless further communication is needed.
  • Transaction & Contractual Data: Retained as required by legal and tax regulations.

You can request deletion or modification of your personal data at any time.

7. Your GDPR Rights

As a user, you have the right to:

  1. Access the personal data we hold about you.
  2. Rectify incorrect or incomplete information.
  3. Request deletion of your data (“Right to be Forgotten”).
  4. Object to processing for marketing purposes.
  5. Withdraw consent for data collection at any time.

To exercise your rights, contact us at: https://itzelrealtor.com/contact/

8. Data Security Measures

We implement strict security measures to protect your personal data, including:

Encryption & Secure Connections (HTTPS)

Access Controls (limiting who can view user data)

Regular Security Audits to identify vulnerabilities

9. International Data Transfers

Your data is not transferred outside the United States. Any third-party services we use are required to comply with privacy regulations.

10. Policy Updates & Notifications

We may update this Privacy Policy to reflect changes in our practices. Users will be notified via:

  • A notice on our website for significant updates.
  • Email notifications (if applicable).

Please review this page periodically for updates.

11. SMS / Text Messaging Privacy

This section applies specifically to our SMS/text messaging program operated under The Sanchez Team – KW. The legal entity is SANBUSMEX GP. Associated trade names/branding include Itzel Sanchez, The Sanchez Team, and KW Memphis Keller Williams Realty.

  • Data Collection: We collect your mobile phone number when you opt in to receive SMS messages (for example, via an unchecked checkbox on our contact form).
  • Data Usage: Your phone number will be used to send the SMS messages you consented to receive (transactional and/or marketing, depending on your selection).
  • Data Sharing: We do not sell or share your mobile phone number with third parties for their marketing purposes. We may share your information with our SMS service provider(s) (including ClickSend) solely to facilitate sending messages you requested.
  • Opt-Out: You can opt out at any time by replying STOP to any message. You may receive a confirmation of your opt-out. For help, reply HELP or contact us at (901) 378-4334.
  • Message and Data Rates: Message and data rates may apply to messages sent or received. Message frequency varies. Marketing messages, if selected, are limited to a maximum of 4 messages per month unless otherwise disclosed at opt-in.

Additional SMS program rules are described in our Terms & Conditions.

12. Contact Us

If you have any questions about our privacy practices or wish to exercise your GDPR rights, contact us at: Contact Us